Vaccination and, for high-risk people, antivirals. Elderberry is a modest adjunct and not a treatment for pneumonia.
Influenza is not a bad cold. It kills people, mainly the very young, the very old, pregnant women, and those with chronic disease, and the two interventions that change outcomes are vaccination and, in high-risk groups, antiviral treatment.
Vaccination reduces infection and, importantly, reduces severe disease and death. It needs to be given before the season and repeated annually because the virus drifts. This is the intervention with the largest effect on outcomes and it is not a supplement.
Antivirals (oseltamivir, baloxavir) reduce illness duration modestly and reduce complications in high-risk groups, and they must be started early — within about 48 hours. They are a clinical decision and the window matters. A person in a high-risk group with influenza symptoms should contact a clinician promptly rather than starting a herbal protocol.
Elderberry has small trials showing reduced duration of influenza-like illness. It is a modest adjunct, generally safe, and it is not a treatment for influenza pneumonia.
Zinc has trials showing reduced cold duration; the evidence for influenza specifically is thin.
Vitamin D — correcting a deficiency reduces respiratory infection; it is not a treatment for influenza.
The red flags are the substance of this page. Influenza becomes dangerous through pneumonia — viral or secondary bacterial — and through decompensation of underlying disease. Breathlessness, chest pain, confusion, a fever that returns after improving, or a person who is deteriorating rather than slowly improving needs urgent assessment. So does influenza in a high-risk person, and in a child who is drowsy, breathing fast, or not drinking.
What helps the illness itself, honestly. Rest, fluids, antipyretics for comfort, and time. Honey for the cough above one year. Not spreading it — stay home while febrile. And do not give aspirin to a child or teenager with influenza, because of Reye's syndrome.