The strongest argument for herbal medicine is also the one most often mistaken for evidence that the plant works.
Placebo is not a synonym for nothing. A sugar pill given with expectation
and ritual produces measurable relief in pain, nausea, and irritable bowel syndrome, and
brain imaging shows real opioid and dopamine release behind it. That is why "people feel
better" can never be the evidence that a preparation works: they feel better on the
ritual too, and the size of the ritual effect is large in exactly the complaints herbal
medicine is used for.
Taste, smell, being handed something by a person who is confident, and spending money on
it, all increase the effect. A bitter tea that is unmistakably a medicine will out-perform
a tasteless capsule at relieving nausea. This is a real mechanism and it is worth having.
The failure mode is the conclusion drawn from it. A preparation whose trials beat placebo
has a drug effect; a preparation whose trials do not beat placebo, but whose users feel
better, has a ritual effect and possibly nothing else. Both feel the same from the inside,
which is why only the trials settle it.
The mirror image is nocebo: expectation of harm reliably produces harm. Telling someone a
harmless preparation causes nausea produces nausea in a measurable share of them, and
harvesting that as "a side effect of the herb" is a way to invent an adverse event.